Personas

George (enthusiast) 40s , Christchurch , Doesn’t visit the Museum

Jack (tourist) 20s , Bachelor degree , International visitor , Travelling , Museum visitor

Sally (social) 16 , In secondary school , Wellington , Occasional museum visitor

Sharon (educator) 50s , Auckland , Rarely visits the Museum

Vicky (volunteer) 60s , Nelson , Doesn’t visit the Museum , Part-time museum volunteer

Wendy (Wellingtonian) 30s , Mum of three , Wellington , Occasional museum visitor