Personas
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George (enthusiast) 40s , Christchurch , Doesn’t visit the Museum
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Jack (tourist) 20s , Bachelor degree , International visitor , Travelling , Museum visitor
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Sally (social) 16 , In secondary school , Wellington , Occasional museum visitor
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Sharon (educator) 50s , Auckland , Rarely visits the Museum
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Vicky (volunteer) 60s , Nelson , Doesn’t visit the Museum , Part-time museum volunteer
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Wendy (Wellingtonian) 30s , Mum of three , Wellington , Occasional museum visitor